Why “Plumb?”

A plumb bob measures a perfectly straight line. Our work is exact, delivered on time, and to spec. But in a broader sense, the plumb line is sort of a throwback to a common-sense way of measuring. In an industry eager to dispose of current techniques that work for the latest digital adaptation, we feel like it’s also important to remember what life was like before email when you had to shake a clients’ hand and be accountable for your work.